Program Topics

  • Our programs are designed to advance online innovation in the dealer community and provide actionable take-aways that can be implemented immediately at the dealership level. We collaborate with our partners to identify educational needs, and then customize a solution that works best for each organization.
  • Our program content is often derived from real-life success stories and typically includes merchandising tips and techniques to help dealers maximize their online advertising effectiveness. Furthermore, our programs do not promote AutoTrader.com products (unless specifically requested). Instead, we focus on timely industry topics in an effort to foster dealers' overall success.
  • Our educators are available to deliver these programs at national and state conferences, as well as smaller Manufacturer and Association-sponsored workshop settings and in-classroom seminars.